Desert Plunge

A family cold plunge company professionalizes

Realizing a dream during the pandemic, this family-owned cold plunge business needed a professional website and online shop to compete effectively in a growing market. We came on board to develop a comprehensive growth strategy. We began with maximizing product visibility and SEO. We next focused on the health benefits and common questions surrounding this wellness trend, and developing an automated review request process to let customers share their excitement in their own words. By focusing on customer concerns and enthusiasm, we created 40,000 words of engaging, informative content, boosting the site’s authority and credibility with Google. These efforts culminated in a sleek, minimalist website that gave the business a polished, professional appearance for the first time.

Our approach not only highlighted the unique aspects of their products but also established them as credible players in the industry. As a result, they experienced tremendous traffic growth and an impressive 12x increase in sales within just one year, with the average user spending an incredible 46 minutes on their website. This transformation not only fulfilled their dreams, but also set the foundation for massive business growth and success, as well as expansion in a competitive landscape.