Dirigo Labs

A startup accelerator gets a site to feature their good work.

Executive Summary

Our team assisted a business accelerator program in Maine with Art direction, Automation, Branding, Digital Strategy, Information Architecture, Web Design, and Development. The goal was to improve their branding and website, streamline the application process, and attract more entrepreneurs and mentors to their program.

The Process and Insights

We started by analyzing the program’s branding, website, and application process to identify areas that needed improvement. We then worked with the client to develop a comprehensive branding strategy, an automated application system, and a digital marketing strategy to reach more entrepreneurs and mentors. Finally, we redesigned the website to improve its user experience.

The Solution

Our team developed a new branding strategy, an automated application system, and a digital marketing strategy that successfully increased the program’s visibility and attracted more applicants and mentors. We also redesigned the website to improve its user experience and better communicate the program’s mission and resources.

The Results

The program saw a significant increase in the number of applicants and mentors after implementing our branding and design strategy, automated application system, and digital marketing strategy. The new website received positive feedback from users and effectively communicated the program’s mission and resources.