Dow Dupont

Two powerful brands. United in a potential merger and a website announcing it.

When some friends approached us to build an anonymous merger and acquisitions website in secret, in the dead of night, and quickly, we felt a little like batman on a mission.

The challenge was to build something that would effectively meld two (at the time unknown-to-us) brands and house press releases, merger documents, legal disclaimers (including restricting access until legal disclaimers were accepted), feature presentation decks, videos, and important investor Q & As, make use of lightboxes, be flexible and scalable in terms of traffic, and of course be viewable from iphones and tablets, as market news is often consumed via mobile devices and instant alerts.