Path to CPO

A website for a career mentorship coaching community.

Executive Summary

PathtoCPO is a community and a site for thought leadership around the Chief Product Officer role in the tech startup world. My client wanted a site to share thought leadership, videos, articles, conference findings and more with an engaged and interested readership.

The Process and Insight

We first worked together to determine Path to CPO’s visual branding by choosing modern fonts, brand colors, iconography, patterns and images. Next we built out the new site based on these decisions and content needs that were developed.

Results

In its time PathtoCPO signed up hundreds of interested people working in product design or as Chief Product Officers to its membership community.