Scaleup Edge

Art direction, branding, digital strategy, and beginning information architecture to attract and retain a membership interested in scaling up startup growth

Executive Summary

ScaleUp Edge, a membership community of executives and leaders in startup companies, needed help with their website. They approached us for assistance with art direction, branding, digital strategy, and beginning info architecture to create a website that would attract and retain members and provide a valuable resource for scaling up startup growth.

The Process and Insight

We began by working closely with ScaleUp Edge to understand their vision and goals for the website. We conducted a thorough analysis of their competitors and identified areas where they could differentiate themselves in the market.

Next, we developed a clear plan for the website that included art direction, branding, digital strategy, and beginning info architecture. We worked closely with ScaleUp Edge to choose modern fonts, brand colors, iconography, patterns, and images that would appeal to their target audience and differentiate them from their competitors.

Finally, we began developing the info architecture for the website, laying out the structure and organization of the content and resources to ensure easy navigation and access to valuable information.

The Results

The art direction, branding, digital strategy, and beginning info architecture that we developed for ScaleUp Edge helped them create a website that was visually appealing, differentiated from competitors, and provided valuable resources for scaling up startup growth. The website helped to attract and retain members of the ScaleUp Edge community, providing them with valuable resources and a community of executives and leaders in the startup community. It also helped ScaleUp Edge stand out in a crowded market and establish themselves as thought leaders in scaling up startup growth.