The client, a commercial real estate advisory and analytics firm, needs a new website to better position itself in an uncertain market, and to better feature its expertise and advisory services.
We worked to clarify the firms’ offerings and industry partners, how they talk about their signature methods and analytical tools they offer to clients, and end goals of the site. From there we built out a series of detailed offerings and industry pages, case studies, and media pages to show off their intellectual contributions to their field.
We designed the homepage to feature these intellectual contributions, make it easy to navigate for different sorts of clients as well as for people seeking specific kinds of analytics and advisory help, while helping first time visitors learn more about the firm.
Beyond providing strategic direction on the site, I custom built the WordPress theme that powers the site, chose artwork and designed the site.
