Alternative Energy Waste Collection App

A landing page for a commercial waste diversion app.

Executive Summary

Waste2X is an app that allows commercial waste producers to divert their waste materials from the landfill to alternative energy projects, such as biomass energy production and plastic energy conversion to retrieve carbon and ethylene for reuse. The app allows these waste producers to connect with energy projects and a supply chain that picks up the refuse at point of production.

Process and Insight

The site for the app needed to speak to different kinds of waste producers to help them see the benefits of diverting the waste and educate them on the process of using the app to solve their waste problem. The art of every website is to meet the user where they are, and in the case where you are introducing a technological solution, showing how the solution works to quickly solve the needs. Style, design and tone must speak to the user for the product or solution to be successful.

Results

After a targeted postcard campaign to potential commercial users, when then app launched on the Apple and Google Play stores, the app quickly gained traction among those targeted users and generated a bunch of new leads for the alternative energy product producers.